Exhibition Design with James Irvine
Tuesday, November 20th, 2007During my time with James I have followed the realization of various exhibitions and exhibition stands. One of the first ones was “The View from Domus” an exhibition about 75 years of photography for Domus which took place in the Armani Teatro a building by Tadao Ando in Milano. The exhibition consisted of huge “lightboxes” with backlit photography. The funny thing was that the architecture was so clean and rigorous that there was no power supply available. This is why James came up with the idea of bringing the power in from the ceiling (the only point where it was available) and passing it through the coloured tubes.
The same concept was employed for “Kuramata’s Tokyo” (also organised by Domus) the following year.
The most important exhibition I have followed for James was when he was nominated guest of honour at the Interieur fair in Kortrijk in 2004. Instead of showing his own work he decided to design an exhibition called “Design Anatomy”. It consisted of a series of products ranging from upholstered, wooden and plastic furniture to a Ducati motocycle, a washing machine and a toilet. All were shown complete and “exploded”. This way James wanted to illustrate the production processes that are behind different products. The exhibition was conceived in collaboration with Marimekko. This is why we had a ceiling with glow-in-the-dark Unikko flowers.
The concept for the book publishers company Phaidon is interesting in so far that it was designed and manufactured in order to be modular and reusable. The elements can be reorganized to fit different stand sizes and locations. This was not only a good intention but has actually worked over several years now.









